Chrysler Corp's new owners have shown a bold approach to marketing. From the people who brought you the lifetime powertrain warranty and the free car giveaway, the next great promotion:
Lick the chocolate off a Jeep.
No, that's not a hip new metaphor for some morally questionable activity (at least not yet). It's literal. Seven jeeps will be coated in chocolate, and the first to completely lick their assigned vehicle clean wins a 2008 Jeep Liberty.
The silliest part of this -- wait, let me rephrase -- one particularly silly aspect of this promotion is that the seven contestants will each be assigned different vehicles from the Jeep model lineup. My money is most definitely not on the guy who gets the Jeep Commander. [via autoblog]
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